Maker’s Mark | Holiday Cocktail Campaign

Grand Rapids Magazine partnered with Suntory Global Spirits and local bartenders to create a holiday cocktail guide for HOUR Media publications.

The goal was to create a cohesive collection of cocktail photography and bartender portraits that felt sophisticated, vibrant, and festive without relying on traditional holiday clichés. Through rich color palettes, dramatic lighting, and thoughtful prop styling, I developed a visual direction that brought personality to each cocktail while tying the entire series together.

With multiple bartenders arriving throughout the day and a tight shooting schedule, careful pre-production was key. Two dedicated sets allowed us to move seamlessly between cocktail photography and portraits, keeping the production efficient without compromising the creative vision.

The result was a dynamic collection of editorial imagery celebrating the cocktails, the people behind them, and the spirit of the season.

Beverage styling: Jason Wheeler Prop styling: Angela Ocha & Stacy Feyer-Salo